Emily Weiss (Beauty / DTC Brand) at Glossier — New York, United States

Emily Weiss founded Glossier in 2014 from her beauty blog Into the Gloss, pioneering community-driven product development. Glossier became one of the most influential DTC beauty brands, built on the principle that "skin first, makeup second." Weiss stepped down as CEO in 2022, transitioning to executive chair. Glossier has since refocused its retail strategy and continued to expand its product line. Weiss is regarded as a defining figure of the 2010s DTC brand era.