Jen Rubio (DTC / Travel Products) at Away — New York, United States

Jen Rubio co-founded Away with Steph Korey, driving the brand strategy and product vision that made Away a cultural touchstone. A former Instagram employee, Rubio's social media and brand instincts were fundamental to Away's influencer-first marketing approach. She co-authored a travel essay collection to launch Away's debut suitcase, generating pre-orders before the product was manufactured. Rubio has since worked on new ventures and serves as an advisor and investor in consumer brands.