Tyler Haney (DTC / Activewear) at Outdoor Voices — Austin, United States
Tyler Haney founded Outdoor Voices in 2013, building a colorful activewear brand with the "Doing Things" philosophy that recreation should be joyful, not competitive. Outdoor Voices grew quickly on Instagram and DTC channels, reaching a $64 million valuation before Haney's abrupt departure in 2020 amid internal challenges. The brand was acquired and relaunched, with Haney credited for pioneering the community-over-performance approach to fitness apparel that has since been widely imitated.