Yvon Chouinard (Outdoor Apparel / Sustainability) at Patagonia — Ventura, United States
Yvon Chouinard founded Patagonia in 1973 as an outdoor clothing company built around environmental responsibility. In 2022, in one of the most dramatic acts in business history, Chouinard transferred the entire $3 billion company to a charitable trust, pledging all profits to fighting climate change. A pioneering climber, surfer, and outdoor adventurer, Chouinard has defined what a values-first business can look like — inspiring generations of conscious entrepreneurs.