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Toronto, Canada
NIELSEN & OAAA OOH ADVERTISING REPORT SHOWS WRAPPED VEHICLES AS A TOP MEDIUM IN THE SEGMENT
SUMMARY
In the latest works by OAAA (Outdoor Advertising Association of America) and Nielsen, a ground-breaking report for Out-Of-Home Advertising is now available. OAAA and Nielsen are both respected authorities in the OOH industry and the advertising industry as a whole.
We’re excited that, for the first time (to our knowledge), “Wrapped Vehicles” have been recognized as a segment within the OOH in an industry report.
In addition to being highlighted as the most noticed moving OOH format, “Wrapped Vehicles” were the second most noticed form of outdoor advertising overall. It’s no surprise based on these findings that,
“64% of U.S. residents at ages of 16 or older noticed a wrapped vehicle in the past month, and 44% in the past week.”*
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